Chris Bangle TED Talk

[TED]

American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an engaging account of the BMW Group's Deep Blue project, intended to create the SUV of the future. Sending a team of German designers to live in the US and research the future of the SUV seemed like a good idea at the time. It didn't, however, have quite the results Bangle was expecting. Instead, the project unearthed some fundamental problems of car design, including the tensions between designer and engineer. This passionate, entertaining -- and ultimately moving -- account of the process sheds new light on a design discipline that's often overlooked.