Here is a great system created by Nike for the intense athlete. This is the first time that I have seen, where there is a complete training line made easily accessible and reasonably priced. This system is innovative in the fact that Nike realized where the gap in the market was and then creating a line of products that fill that gap. Not only do the products work well, but they also look cutting edge. The integrated system is being marketed in a way that fits its design. The ads run on TV are edgy and young, and they get the concept of the product across. Overall, great product design, language, and marketing.
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