I know that this has been getting a lot of press lately, but this is one of those innovations where you say, "I wish I had thought of that!" I mean come on, the idea is simple, and it makes a lot of sense. How do we solve our landfill problem of plastic bottles from water? Well we use cartons of course! 90% of the container is made from renewable resources, the carbon footprint is reduced, and 20% of the profits are going back into natural resources i.e. water and trees. Not to mention that the box looks pretty cool, (not like one of those milk cartons with the missing child on one side, I always found that depressing...) good typeface.
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