Trash Talk

This product goes along with Nike's efforts at improving the environment and making sustainable products. It is also a new way at looking at shoe design. Not only is this shoe innovative, but it is good looking. It improves upon current shoe design and material, by reusing what they already have. Not only does this save on waste, but it probably costs Nike virtually nothing in materials. So they are most likely making a good margin on this product.

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As part of their "Considered Design" mandate, Nike has come up with a clever way to turn production scraps from their own factories into a complete shoe. The Nike Trash Talk (yep, that's the name) uses Frankenstyle stitching so that even tiny scraps can be incorporated into the uppers; the midsoles are made from scrap foam; and the outsoles are made from "environmentally-preferred rubber."